The 2019 Chevrolet Silverado has a host of great features and a legion of loyal fans, so it’s no surprise that Chevrolet wanted an advertisement that focuses on the truck. The Chevrolet ad campaign, “Real People, Not Actors,” shines a spotlight on the 2019 Silverado by having real drivers comment on the pickup.
The “Real People, Not Actors” ad spot begins on a dark worksite, where a host leads a group of people to the 2019 Silverado. As the group looks at the truck, the darkness makes it evident just how bright the LED bed lighting is in the Silverado Durabed, with one participating remarking that the lighting “lights up the entire bed.”
Another feature highlighted in the commercial is the Durabed itself. The Durabed is both “sturdy” and “huge,” as two participants note. As part of the Durabed, the 120-volt outlet is pointed out by the host, before a cord is plugged in, dramatically igniting a streetlamp directly above the truck.
The commercial host also announces that the 2019 Silverado 1500 offers eight trim levels, which is more than any of its competitors. On cue, other streetlamps are lit, revealing the sophistication and versatility of the trims, which stand out in the night.
We at Sharon Chevrolet are proud to have the 2019 Chevrolet Silverado on our lot. Stop by for a test drive.